Founder and Head of Creatives, Anand Sai is one of the leading art directors in South Indian Cinema. He is the son of the Late B. Chellam who had worked on more that 700 movies as an art director across all languages. A passion for arts and a flair for creativity has ensured that Anand Sai follows on the illustrious footsteps of his father and has carved a name for himself in a very short span of time.
Anand studied Interior Design in Chennai and made a mark in event management for a while before getting into the film industry. From then on there has been no looking back for this perfectionist, having worked in over 50 movies, mostly with top line directors, production houses and superstars. His first movie was a peek into the things to follow when he recreated the Taj Mahal on the seashore for Tholi Prema.
Eye for detail: The first thing that you notice about Anand's work is his eye for detail and the meticulous designs. He spends countless hours perfecting a sketch. Anand says "creating a rough sketch of an idea is simple. It comes naturally to me. There’s a lot to set design than many know or think. Every little detail that goes into the design can have a different impact on the final product"
This drive for perfection is what has translated into larger than real life sets for movies such as Yamadonga, Sainikudu, Puli, Brindavanam, Naani, Gudumba Shanker, Baalu,etc. That is also one of the reasons that he likes to have his sets constructed under his own supervision complete to the last detail including wall textures, flooring and the finishing.
The same passion has translated into magnificent wedding sets designed for leading business houses and superstars of telegu cinema. Its a testament to his dedication and mastery of craft that these people call on his skills for their other commitments.
All the sets he designs are constructed in accordance with vaastu as he feels more comfortable if they are done that way. He also suggests the lighting scheme for his sets and discusses with the cinematographer to enhance the quality of the output. It should also be mentioned that he has worked with the best skilled cinematographers and a bunch of creative directors throughout his career. He has also forayed into Ad films with Pepsi, Amruthanjan, Fair and Lovely etc.
A must mention milestone in his career would be his State Award By Tamilnadu for his incredible work in the movie ‘New’ that won him great appreciation.
A calm, mild mannered & soft spoken person, his thoughts are always running with ideas on architecture, sets & interior designing. And fans of the South Indian film industry will be visually treated by a lot of his work in the coming years…
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